10 irresistible features of BlueWinston
Unlimited product campaigns in Google Search
You only need an XML feed with product information and a Google AdWords account. Thanks to bluewinston.com you can make an unlimited number of product-focused campaigns.
Step by step process for automatically generated ads
A unique tool for generating text ad modifications of single products with 100% success rate. In addition, you are always enabled to monitor for how many % of your products is one of the text ad variations suitable.
Unique keyword tool for generating keywords by truncating
BlueWinston features a remarkable function - Keyword Generated by Truncating - which helps you to find unique key words for your product ads. This function is used to reduce so called “low search volume” effect!
Keywords created by tag combinations
By connecting tags or adding prefixes and suffixes you can create a global structure and key words for your advertising groups or products via BlueWinston.
Variety of filters and constrictions to define your campaign
In the process of creating a product campaign you can focus on particular products or only on products containing particular words or belonging to chosen categories. Last but not least, restrictions can be put on a product campaign for particular brand or on the price of products!
Save your time with automated Google scripts
Numerous automated scripts are available on BlueWinston. These can be adjusted according to your needs and automatic processes can be set for making the best of your time spent with optimisation of product campaigns in Google AdWords.
Unique product group campaigns
Thanks to the tool for the key word abbreviation we can find out a unique root word of single products in your e-shop and create product group campaigns. These product group ads will be directed to results of full-text search right in your e-shop!
Hunt your customers with product retargeting campaigns
Set all or selected campaigns as a retargeting campaign and aim at one or more of your audiences gained from your Google AdWords account by BlueWinston. Our service enables you to generate and display only those ads which had a certain conversion rate, number of page views or click-through rate in the past. Moreover, you can take the new ad texts for retargeting campaigns for granted!
Dynamic product retargeting in Google display
With our service you can transform an XML feed into a Business data feed for advertising via Dynamic product retargeting in Google Display Network. The accurately synchronised data feed with correct values will be imported every 4 hours. Thereafter, we provide you with both pixel tracking codes which you have to submit to your websites and a manual on how to create a dynamic retargeting campaign in Google AdWords.
Price, availability and product synchronisation every 4 hours
We synchronise both your XML feed and each product in your product campaigns every 4 hours. In order to make your ad texts up-to-date, we track changes in prices of products or changes in availability of products, because you are definitely not keen on running the advertising campaign on products, which are no longer available or in stock.