Why is BlueWinston better for creating product campaigns than any other competition



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Winson will help you find most appropriate keywords
How exactly Blue Winston work - importing data from xml, creating unique campaigns, exporting all data to AdWords and managing by Artificial intelligence

10 irresistible features of BlueWinston

Unlimited product campaigns in Google Search

You only need an XML feed with product information and a Google AdWords account. Thanks to bluewinston.com you can make an unlimited number of product-focused campaigns.


Step by step process for automatically generated ads

A unique tool for generating text ad modifications of single products with 100% success rate. In addition, you are always enabled to monitor for how many % of your products is one of the text ad variations suitable.


Unique keyword tool for generating keywords by truncating

BlueWinston features a remarkable function - Keyword Generated by Truncating - which helps you to find unique key words for your product ads. This function is used to reduce so called “low search volume” effect!


Keywords created by tag combinations

By connecting tags or adding prefixes and suffixes you can create a global structure and key words for your advertising groups or products via BlueWinston.


Variety of filters and constrictions to define your campaign

In the process of creating a product campaign you can focus on particular products or only on products containing particular words or belonging to chosen categories. Last but not least, restrictions can be put on a product campaign for particular brand or on the price of products!


Save your time with automated Google scripts

Numerous automated scripts are available on BlueWinston. These can be adjusted according to your needs and automatic processes can be set for making the best of your time spent with optimisation of product campaigns in Google AdWords.


Unique product group campaigns

Thanks to the tool for the key word abbreviation we can find out a unique root word of single products in your e-shop and create product group campaigns. These product group ads will be directed to results of full-text search right in your e-shop!


Hunt your customers with product retargeting campaigns

Set all or selected campaigns as a retargeting campaign and aim at one or more of your audiences gained from your Google AdWords account by BlueWinston. Our service enables you to generate and display only those ads which had a certain conversion rate, number of page views or click-through rate in the past. Moreover, you can take the new ad texts for retargeting campaigns for granted!


Dynamic product retargeting in Google display

With our service you can transform an XML feed into a Business data feed for advertising via Dynamic product retargeting in Google Display Network. The accurately synchronised data feed with correct values will be imported every 4 hours. Thereafter, we provide you with both pixel tracking codes which you have to submit to your websites and a manual on how to create a dynamic retargeting campaign in Google AdWords.


Price, availability and product synchronisation every 4 hours

We synchronise both your XML feed and each product in your product campaigns every 4 hours. In order to make your ad texts up-to-date, we track changes in prices of products or changes in availability of products, because you are definitely not keen on running the advertising campaign on products, which are no longer available or in stock.


Show 20+1 reasons why use BlueWinston.com
Spend less, get more customers with product text ads in google search by bluewinston.com

Pricing table

  • Quarterly -15% off

    59 /mo

    save up to 30€

    BlueWinston now offers unlimited:

    • product campaigns creation from XML data feeds
    • unique product group campaign creation from XML
    • unique business data feed creation for dynamic retargeting campaigns
    • campaign optimisation with many settings
    • usage of our automated Google AdWords scripts
    • usage of our automated Google AdWords rules
    • unique product remarketing campaigns creation

    ... everything you need for unlimited advertising on your products in Google Search results ...


  • Let us create your campaigns

    from € 10 /campaign

    First campaign is for free

    BlueWinston Agency now offers:

    • Blue Winston Agency offers services of PPC experts, who will help to create your product campaigns in BlueWinston.com software. Usually, this service is used by e-shop owners, who have just started to work with our software and are worried that they cannot make the full use of it or by clients, who don’t have enough time or staff to create ads of a high quality.

Next features


Next update features

  • about 30 new automated Google scripts
  • about 10 new automated Google rules
  • uunique RULE BUILDER for rules in every case
  • implementation of ad extensions
  • option to pause / enable any ad group, keywords
  • editing of PPC right from the Bluewinston.com UI

BlueWinston ChangeLog (14.5.2016)
  • Added custom Bad Words inserting.
  • Added default settings for keyword creation by truncating in product-group campaigns.
  • Ad patern editor sizes changed for smaller display resolutions.
  • Added list of campaigns for Administrators.
  • Category/Manufacturer tags can be used without filtering.
  • Small UI changes.
  • Added LiveChat button
  • Added new option "Hide BadWords from any tag values" in Ad patern editor.
  • Display URL in Ad is better optimalized. Used '-' instead of spaces. Display URL is always truncated to maximum allowed chars.
  • Display URL in Ad editor has default URL with Product Name tag.
  • Ad patern editor is automatically open when no ad patern exists in campaign.
  • Disabled option to copy Ads when creating new campaign.
  • Fixes:
  • Fixed reading adwords conversion codes.
  • Fixed creating MicroAmount value.
  • Fixed maxCPC calculation for keywords created by SearchTerm import.
  • Fixed setting microbid amount for keywords created from scripts.
  • Fixed Group campaign creating when no copy option is used.
  • Fixed NoiseWords and NegativeKeywords duplicates if multiple campaign language selected.
  • Fixed All conv. value in Dashboard.
  • Fixed keyword creation by truncation bug when minimum product words is found.
  • Fixed remaining days info.
  • Allow admin to active customer package without billing informations.
  • Hide progress bar after adwords communication error.
  • Fixed showing scripts for all campaign bid types.
  • Fixed showing ad preview when 0 product found.
  • Fixed Ad editor UI issues.
  • Fixed Ad creating if used tag is not found in xml. (2.5.2016)
  • Automatic un-capitalization funcion for texts in Ads. (29.4.2016)
  • Keywords prefixes are added after truncation.
  • Disabled product domain name verification. (28.4.2016)
  • Bidding strategy overhaul. Adwords API v201603 used.
  • Added new bidding strategy options.
  • Added billing system (Orders page, Invoices, PayPal payments).
  • Added current product name and remaining time info into header.
  • Added BlueWinston Agency offers page under profile tab.
  • Added All conversion value and Conversions info box on Dashboard.
  • Product url utm_ parameters and ValueTracker parameters updated.
  • Login, Register, Password reset and others pages graphics updated.
  • Added "Thank you page" after registration. Added Google Analytics code.
  • Added option to reenter Adwords credentials when refresh token is revoked.
  • Show info text when no conversion codes found in customer Adwords account.
  • Show info text when no keywords created due to too long product name.
  • Added support for large xml files (up to 400MB)
  • Added graphics email notifications.
  • Added checkbox to use keywords noise words.
  • Added many helps and tooltips in creation process UI
  • Added favicon icon.
  • Many many other UI improvements... (4.3.2016)
  • Multiaccount switching implemented.
  • Conversion code page updated. (3.3.2016)
  • Whole XML is used when looking for tags.
  • Script Exluding Keywords is always available.
  • Fixes
  • Fixed Campaign negative keywords list.
  • Fixed showing Max bid limit enput box on Bid management page.
  • Fixed DisplayURL creating in Ads.
  • Fixed product and image url parsing from XML (26.2.2016)
  • New type of campaign Product Remarketing Ads added.
  • Dashboard section added.
  • New type of order: Monthly or Quarterly
  • Register attempts are stored in db.
  • [All languages] and [All locations] options has been added in common campaign settings page.
  • Xml file parsing overhaul. Now google xml file type is supported.
  • Campaign creation wizard has new tabs: Conversion settings, A.I. Bid settings and Automated scripts.
  • Now {Param1:price} is inserted in Ads when Price tag value is used.
  • Fixes
  • Fixed targetCPA calculation when Google converison optimizer is set in Campaign settings.
  • Many small UI improvements and fixes (18.12.2015)
  • Better previewing for Group campaigns.
  • Ad Patern "Words to remove" function works only with tag values now. It is renamed to "Words to remove from any tag value".
  • ActivateKeywordsPerPartes runs separately for classic keywords and keywords created by removing diacritics.
  • Product Group campaigns has hidden URL and Price tags. Url tag is not required.
  • Show only one URL patern for Product Group campaigns. Others can be added by clicking a button.
  • Show keywords preview even wrong url is inserted in product group campaigns.
  • First Campaign/Feed update is set to 20 min.
  • New Custom tag 1 and 2 can be assigned and used in Keywords and Ads creator.
  • All new campaigns can be created as copy of previous created campaign.
  • Added new Sellect all/Deselect all buttons in campaign language selection.
  • Script main enable button is automatically enabled/disabled according to script settings.
  • BlueWinston bid management type is default for new campaigns.
  • Keywords preview shows prefix/suffix []"" for types Exact/Phrase.
  • Items in Category and Manufacturer filters are selected all by default.
  • UI improvements and text modifications.
  • Fixes
  • Fixed DataFeed items preview.
  • Fixed unclickable AdPaterns icons on Safari browser.
  • Fixed draggable tags to show helper in right place after page scrolled.
  • Fixed bug in tagsList (list of words) web UI control.
  • Group campaign creation fixes.
  • Fixed showing AdPaterns list after Save. (4.12.2015)
  • Business data feed are created with type Dynamic display ad feed (Custom).
  • Better background logging.
  • Fixed updating only campaign/feed that are not deleted. (2.12.2015)
  • Cutting Headline and Descriptions in Ad paterns is changed. Tag texts are cut first. (1.12.2015)
  • Creating Business Data Feeds implemented. (29.11.2015)
  • Fixed multiple products with the same product name. (25.11.2015)
  • Added "Cut Descriptions if text length is longer that allowed length" option in Ad template.
  • Added new Last30Days interval for adwords reports.
  • Suffix (group campaign) is added when creating Product Group Campaign as a copy of Product campaign.
  • Keywords and Ads settings are also copied when creating Product Group Campaign as a copy of Product campaign.
  • Adgroups and Keywords list are shown in 50 lines by default.
  • Campaign update is automatically enabled after finishing seting up campaign.
  • Updated UI in Bid management keywords modifications page.
  • Fixes
  • Fixed ignoring campaign status on update.
  • Fixed storing base stats for keywords. (20.11.2015)
  • Fixed Bid management run when no campaign exists in Adwords
  • Fixed DefaultMaxCPC calculation for all bid strategies
  • Store Bid management results only when Bid management is successfully inicialized. (18.11.2015)
  • Fixed keyword creating by truncation.
  • Truncated by word counts are now default 2 (16.11.2015)
  • Search Network setting enabled by default
  • Terms and Conditions updated
  • Fixed bounding domain for empty customer account
  • Fixed default Bid Management values for new campaigns (12.11.2015)
  • Implemented base stuff (12.11.2015)
  • Initial version



YES. BlueWinston technology cooperates with your Google AdWords account. In other words, it doesn’t create any new AdWords accounts, but uses existing client or MCC accounts.

Except for the fact, that BlueWinston asks for the “key” for interconnection with your AdWords account (for sending new campaigns, key words or settings in your AdWords account), BlueWinston also needs a confirmation of administrative access to your AdWords account (so that the PPC experts from the Winston bros s.r.o. have unlimited access to your AdWords account in order to check on the current development of the application, suggest further steps for improvement and adjustments or to help you with the creation and optimisation of the campaigns created exclusively by BlueWinston!

That’s not necessary. BlueWinston is a cloud-based web application, which means that Blue Winston is freely available - all you need is an Internet access.
Unfortunately, not yet. One access = one Google AdWords account. However, if more people want to edit campaigns on the same BlueWinston account, you’ll have to share the access that was generated for you.

YES. Firt you have to create accounts separatly. Then you can click on the top right of site profile icon and add new account with email and password to create connection between accounts. Then you can simply switch between accounts.
Everything is possible these days. =) Don’t hesitate and contact us on bluewinston@bluewinston.com to put forward your proposal on cooperation.

No. BlueWinston works exclusively with an XML data product feed, where all the important information are stored in tags. Later, you can make use of the tags when creating campaigns, ad texts and finding key words in product-focused campaigns in Google AdWords.

Yes, of course. Almost all changes are reflected back to bluewinston.com. What’s more, you can manage some things only via your Google AdWords account. Read more about more information which labels and controllers are used by BlueWinston



BlueWinston primarily creates product campaigns or product group campaigns. These are text ads distributed by Google AdWords in search results.
We hope that remarketing is a well-known term nowadays. It stands for the process of recreating the “classic” product campaigns made in bluewinston.com to the form of remarketing campaigns in Google search results. You can also use different attributes, which will define a shortlist of ad groups and key words. In this way, you can create a remarketing campaign from the existing one, choosing only those key words which had certain conversion rate or a certain percentage of CTR, etc. Your remarking campaign will be then, of course, aimed at a chosen group of visitors, which means that we choose required audience and synchronise daily the remarketing product campaign for selected customers with your own bid adjustments. Last but not least, we provide new ad texts to make an impression on remarketing lists of users.

As one of a few services in the world, Blue Winston is able to generate a suitable feed which automatically updates itself into your AdWords account in the Business data feed and functions as a way of dynamic remarketing (remarketing banner ad) in Google AdWords focusing on your products and audiences. The campaign itself can be then easily created via your AdWords account, because the hardest work is done by BlueWinston for you.

Unfortunately, not yet. However, you can add all the ad extensions in your Google AdWords account on www.google.com/adwords.

Absolutely! Our tool uses an interactive interface for ad text creation to make sure that 100% of your ad groups have a valid form. The tool includes many additional settings to help you achieve the desired form of the final ad.


BlueWinston interface features the same bidding strategy settings as you know from the Google AdWords UI. These are divided into two groups: A) Focus on clicks and B) Focus on conversions.

The main asset of this function is achieving the lowest cost per conversion = acquisition. If you use this kind of bidding strategy, every 4 hours BlueWinston scripts with the help of artificial intelligence will adjust price quotes of each key word in order to achieve the lowest cost per conversion! You only have to set maxCPA - maximum cost per action for each product. For example, if you are creating a campaign for Michelin summer tyres and you know that the margin on this product is 30%, BlueWinston can dynamically calculate max CPA, which is basically the profit margin on the product. It’s the sum you are theoretically willing to pay for one successful conversion or the maxCPA multiplied by 1.1 or 1.2. The condition for activation of this optimisation component is at least 15 conversions and at least 10 clicks on the key word, which will start to be optimised.

Similar function to that in the point 7. In this case, the main point is the functionality offered by Google Adwords, in which price quotes of key words are based on target CPA compared to BlueWinston PPC where everything focuses on maxCPA. The condition for the bidding strategy is at least 15 conversions within the campaign in the last 30 days.

In campaign it stands for the “fixed” maximum cost per click for each key word. maxCPC can be defined as A) a constant (fixed cost), B) dynamic value in % (percents) calculated out of the maxCPA (maximum cost per action) of the product and its key words.

Example: We are creating a campaign on Michelin tyres. We know that there’s 30% margin on these tyres. For this reason, we fill in the maxCPA value of 30%. If the maxCPA calculation for the product with retail price 300€ shows that it should equal 30% of 300€ which is 90€, you should fill in the box for the dynamic maxCPA calculation at least 3% of maxCPA which is 2.7€ per click. The result 3% is an average value for achieving always at least 30 clicks until we reach the maximum cost per conversion.

As mentioned above, this term refers to a value (maximum cost) of a key word until it reaches conversion. Any higher spending is therefore unprofitable. maxCPA can be defined as: A) constant, B) dynamic value in % (percents) - margin on products, C) as an exactly defined nominal value which is set in a tag right in each product’s XML.

This represents the money you are willing to put into advertising in Google AdWords every day.

Google scripts

It’s an initial setting of Google scripts. Each script has to monitor reached conversion rate. BlueWinston can monitor the conversion rate A) as classic conversions measured directly in Google AdWords in the column “conversions” or as B) upgraded conversion measuring that take assist clicks and impression assisted conversions into account. Nowadays, assisted conversions are a necessity of every PPC manager, who knows, that e-commerce campaigns are based on returning visitors, key words that haven’t led to direct conversions but to future conversions and other supporting factors.

Bounce rate or the percentage of visitors who enter the site and then leave it is a very important indicator of the key word performance. In product campaigns, when one’s sure, what is he/she looking for, it’s only natural that the bounce rate is far more higher than in brand campaigns. Anyway, we can define different attributes and IF/THEN conditions that are done automatically thanks to BlueWinston. For instance, when a key words has more than XY clicks, CPA more than 50% and a bounce rate higher than average, such key word has to be removed and classified as a negative key word.

Search terms are difficult to be optimised. In many cases, when key words in campaign are set on loose concordance or phrase concordance, tens or hundreds of new modified search terms emerge, activate and display ads. This script defines which search terms are to be inserted into the campaign automatically in order to be better optimised later.

Exclusion - a removal of search terms that are no longer profitable or have poor results. In this section, you can find 4 types of subscripts which can be closely defined by variables. In order to achieve the best results, the system follows the given variables and removes undesirable search terms from your campaign.

Our experts designed a unique artificial intelligence responsible for CPC management for each key word separately. The only thing that needs to be set is “limits”. These tell the A.I. as to when optimise key word prices and when to cease, in other words, when to cancel the word and stop advertising it.

The heading says it all. BlueWinston controls each ad every 30 days and finds out whether the CTR (click-through-rate) is lower than the average CTR of an ad group or not. If yes, using our function, you can collectively stop the less successful ads. Simultaneously, the cost for advertising will become lower and the probability of higher conversions will rise.

Thanks to this function, you can define in the system on which position would you like your campaign ads to display. Many times the maxCPC bid for key word is insufficient for the required initial position. Our script makes sure, that the system raises the cost per key word until it reaches the required initial position, for example, the second position. After that the script turns off and lets other scripts to optimise the key word or you to manually edit campaigns in Google AdWords.

Similarly as in the case of initial ad position, with the difference in the function where you define desired ad position and the BlueWinston system tries to keep their status. This means that sometimes the system lowers the cost per click, but preferably, the system will raise CPR in order to keep the position in the constant competition.

The system continuously reviews the percentage of campaign views for a previous day. In case that the percentage of views is lower than XY% - in most of the cases 100% is the default setting - you will receive a notification e-mail. Lower percentage of views means that the budget set for your campaign is insufficient for focusing and displaying the ads to all the potential clients.
BlueWinston distinguishes 2 basic types of key words: A) key word in an ad group and B) search term. When the BlueWinston system imports new key words from some of the search terms, the statistics are being “cleaned”. The key word generates search terms which results in the fact that the key word bears the costs (insufficient budget) responsible for clicks on search terms, etc. The key word itself is thereby disadvantaged. Cleaning key word statistics succeeds in creating a new key word from a former search term. The costs of the search term are then subtracted from the main key word and added to an intern statistics table for the new key word with a label “Search Term”. This provides us with clear statistics for each key word and the BlueWinston artificial intelligence can immediately start to optimise files and set a suitable cost per click-through (CPC)!


It stands for the opportunity to create a campaign in Google search results when targeting and bidding on your audiences. In other words, targeting on lists of users. Such retargeting campaign can be created as a copy of an existing campaign or as a brand new campaign with new ad texts to make it more effective. For example, we create retargeting product campaign focusing on the users who previously visited our site and have bought something before. Alternatively, we can focus on the users who have already been in the shopping cart section and didn’t buy the product.
Audiences and their tracking - the collecting can be set directly in Google AdWords interface in section “Shared library > Audiences”. Of course, you have to insert pixel tracking codes to monitor user information and put them into categories in the section “Audiences”. For the manual on how to create remarketing lists for Google Search(ads in Google Search) click here: https://support.google.com/adwords/answer/2701222?hl=en.

BlueWinston offers improved retargeting campaign creation from the existing product campaign. You can require from the system to create ads and key words which had previously at least XY conversion rate, XY% CTR or certain number of page views! The retargeting campaign of this kind is continuously synchronised and contains only those key words which proved its suitability and performance in the past.
As one of a few services in the world, BlueWinston is able to transform your XML product feed into CVS data feed required for creation of dynamic retargeting product campaign in Google AdWords. This data feed is being synchronised every 4 hours and uploaded into “Shared library > Business data feed” labeled as “Dynamic display ad feed (Custom)! It is already stated in its name that we use the feed for creating dynamic retargeting campaign in Google Display. In other words, it is a creation of dynamic banner ad with dynamically added features, such as names, descriptions, prices, links and pictures of products. It is a unique service that guarantees maximal profitability of your investments and literally “chases after” users to bring them back and finish the purchase. The campaign itself is created in Google AdWords. BlueWinston takes “only” synchronisation of the data feed into account. If you want to launch the dynamic retargeting banner campaign, you have to insert special pixel tracking codes to your sites. The codes are available in our section “Conversion codes”. 

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Winston bros s.r.o.

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949 01, NITRA

Slovakia (cental Europe)

ICO: 45705399

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email: office@bluewinston.com