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Do you find text ads unattractive because they lack product visuals? Shopping ads aren't for you for they are missing the space to closely introduce the product? Google has prepared a solution - new image extensions to boost your text ad. Extensions for Google ads are a great way to make your ads more interactive
When displaying your ad on Search, your bid amount is not the only factor when considering its position. Important is also the Ad Rank, a value based on several factors. In this blog, we’ll take a look at what this ranking entails and show you a few ways to easily improve it. Ad Rank is
There has been much talk about this new extension, but it wasn't until 2019 that Google began enabling it for search results. We are talking about FAQ and how-to-dos extensions. Why should you care about it? This is not an ad extension as such, but rather structured data, an enrichment to when your e-shop appears
Founders of Google, Larry Page and Sergey Brin, decided to withdraw from their positions at the world's fifth largest technology company Alphabet Inc. The new CEO will be the current CEO of Google, Sundar Pichai. Sundar Pichai became Google CEO approximately 4 years ago, after the creation of Alphabet. Alphabet Inc. was founded in 2015
Images are an important part of the ads, a key factor when a customer decides whether or not to buy your product. Bad and poor-quality images can discourage him or her, which will be reflected in the marketability of the product and related conversion rate. We have listed some recommendations for you to avoid such
In addition to targeting your ad to specific audiences, you can also exclude those that are not relevant to your business. Doing this, your ad will only appear to people who are likely to click on your ad and complete a conversion. Audiences are a way to create segments you want to target your ad
Smart bidding is a great way to automate some of your processes to make advertising more efficient. Because the entire burden of setting optimum bids carries machine learning, the problem may be lack of information about what actually affects your ad performance. That is changing now. Google has decided to add a report of top
We have already focused on Google Shopping ads, their benefits or quick and easy creation in our older blogs. If you're interested in using this format, you're definitely looking for ways to get the most out of it. We’ve outlined four steps for more successful advertising and higher conversions. In order for your Shopping ad to
Google Shopping is a popular tool for making your online business more visible. They allow you to advertise products right where users search for them - on Google Search. In this blog, we've prepared a brief introduction to how Google Shopping works and how to set up ads on Google Shopping. You'll also find out
None of us want to spend all day setting up and optimizing our ads. However, finding the right setting for your ad's best performance can sometimes be difficult ... Whether you're just getting started with Google Ads or have some experience, we've put together tips and tricks on how to spend less time in
