About Martin Jančo

Account manager at BlueWinston & CCS Shopping in EU (I'm the guy responsible for the most effective PPC tool to create product text and Smart Shopping campaigns for Google Search)

7 Reasons why to independently optimize campaigns in Google and Microsoft Ads

Google and Microsoft Ads are two significant advertising platforms in the pay-per-click (PPC) advertising realm, each with its unique features and audience. While it may be tempting to apply a universal strategy to both platforms, it is essential to realize that separate optimization of campaigns for Google and Microsoft Ads is necessary for maximizing

How Fixshop uses BlueWinston for expansion into other countries

Fixshop is a large e-shop specializing in spare parts for mobile phones, tablets, laptops, and other devices. Fixshop has the largest stock of electronic spare parts in Slovakia and the Czech Republic. The e-shop offers more than 22,000 products. Fixshop has established itself as a leading

How to connect a Microsoft Ads Merchant account to BlueWinston

We have been working hard on implementing Microsoft Ads Performance Max campaigns in the BlueWinston PPC tool, so let's talk more about it. With BlueWinston's PPC tool, you can create Microsoft Ads Performance Max campaigns in a few minutes and with a few extra features. We bring you the entire creation process

How to create Microsoft Ads Performance Max campaigns in BlueWinston

In this tutorial, we'll walk you through how to create Microsoft Ads Performance Max campaigns with a few extra features in BlueWinston. If you don't have a Microsoft Ads Merchant account connected yet, check out this tutorial. We will explain the main advantages of BlueWinston MS Ads P. Max campaigns. As a result,

Unique Microsoft Ads integration of product ads from BlueWinston.com

Be part of the success of new and innovative online advertising solutions BlueWinston.com, a renowned expert in the field of online marketing and a long-time Microsoft Ads Channel Partner, announces the launch of its new and unique integration for the automated creation of product ads and unique Performance Max campaigns

A brand new BlueWinston campaign type: Performance Max campaigns in Microsoft Ads

Microsoft Ads is in most of the EU a brand new platform that advertisers are still getting used to. Most of the advertising market is being held by Google and Microsoft is steadily growing. Currently, as we all know, the most performing campaign type in Google Ads is Performance Max, but Microsoft Ads doesn’t

Microsoft Audience Ads – get high-quality traffic

What are Microsoft Audience Ads? In this article we would like to tell you more about Microsoft Audience Ads, and how best to utilize this advertising option through Microsoft Ads. Microsoft Audience Ads is a performance marketing solution for advertisers who want to target their ideal audience and increase their advertising

Marketing event Upterdam: The new normal in e-commerce

When we entered the D1 Center premises in Senec on September 21, 2023, where the largest e-commerce conference in Slovakia, Upterdam, took place, we were amazed by the positive energy that filled the air. When we entered the D1 Center premises in Senec on September 21, 2023, where the largest e-commerce conference in

BBG: BlueWinston brought the €2,000,000 in turnover

Berlin Brands Group (BBG) - pioneer and leader in D2C business. For more than 10 years, it has focused on the development, production, distribution and marketing of 45+ brands. "We bring joy, and transform conventional solutions. From cooking, gardening, playing sports to experiencing music and furnishing the homes of millions of customers

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