About Martin Jančo

Account manager at BlueWinston & CCS Shopping in EU (I'm the guy responsible for the most effective PPC tool to create product text and Smart Shopping campaigns for Google Search)

Customers who haven’t bought anything? Remind them with remarketing campaigns!

Is your web visited by many people, but sometimes happens that they do not convert their visit to any conversion – purchase of the product? Try to remind them the product they have been looking at and convince them to buy it! Google Ads have been thinking of you even in this way and so

Feed-driven Product Text ads in Google Search

BlueWinston is a complex tool for online businessmen, who aim to maximize the profit from Google product campaigns. The creation and actualization of text campaigns in Google Ads requires a lot of time. But the whole process of text ads creation can be automatized thanks to BlueWinston. The feed-driven product text ads do not only

Keywords Insertion: Use keywords in your ads correctly

Keywords insertion is very discussed topic these days. In our previous blogs, we introduced you text ads via Google, their options, or bidding. In almost every article we emphasized the need for appropriate keywords, which will make your ad a relevant message for the potential customers. Keywords are words, or phrases, that should be used

6 skills every PPC specialist should have

Internet became the most significant channel to advertise and create advertising campaigns. Their admins, PPC specialists, are still more and more wanted by various firms. A degree in marketing is not enough. Before hiring someone, who will manage and optimize your ad campaigns, you should focus on the following skills and experience. Otherwise, you are

How to use Google Text Ads in Display Network

Varieties of text ads, known from Google Search Network, can be used also in Display Network, hence in various webs and applications that are using Google Ads. Display Network is actually created by two million of webs and more than 650 000 of applications. All these are places where you can engage with your potential

Choose the right Google Ads bidding strategy to complete your goals

A good text for your ad is only one part of success when attracting new potential customers. The other is the implementation of adequate strategy for bidding, so that you get the maximal results on the minimal ad price. If you do not pay enough attention to bidding, you may end up paying much more.

Crawl Budget: How much does Google care about your webpage?

Crawl Budget is very popular topic these days. The search engines are supposed to scan daily the highest possible number of sites, searching for the new content. During the crawling they are finding new URL addresses that need to be analyzed, indexed and included in search. For there are many of these addresses, the robots

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