Quite often we come across e-shops that expand from one country to another. This happens for various reasons, for example, the e-shop wants to increase sales, profit and establish itself in a less competitive market. It may happen that there is already fierce competition, low margins, and low profit in the domestic market.
BlueWinston is a PPC automation tool that marketing agencies use to their advantage and thus they optimize not only default manual campaigns but also automated ones made in the tool itself. In this interview, we will talk about how the Managino agency defined types of customers for e-shop AutoRicambi and
In this article, we will delve deeper into the Performance Max campaigns (abr. P. Max) and the use of assets in them. This is most of all related to the optimization of the P. Max campaigns, especially when you have a limited budget and want to achieve the best possible performance of the campaign.
Recently we added several new features to the BlueWinston PPC tool and the user interface was also slightly updated. Our goal with this UI and feature update was to make campaign creation easier and faster for you. The new features should help you create even better and more effective campaigns and the new UI
Performance Max campaigns are a brand new and interesting campaign type in Google Ads about which we already wrote a bit. In this follow-up article, we would like to talk more about the transition from Smart Shopping campaigns to Performance max campaigns. A lot of e-shops already have Smart Shopping campaigns with a
If you created the Performance Max campaign you already know, that there aren’t that many ways to optimize it. Compared to standard Shopping campaigns the Performance Max campaigns don’t have keywords, search terms, or negative keywords. Creating Performance Max in BlueWinston brings a few benefits your way but wherever you create Performance Max
We wanted to improve our error handling and tracking systems so that errors that sometimes occur could be easily corrected. With this update, we can find specific errors that you can correct and notify you via email. We hope that with frequent error updates and their corrections your campaigns can be improved and can
We've known each other for several years and since then you have been using BlueWinston for two e-shops for around 5 years ago now. During that time, we were in constant contact and you could of course watch as our tool developed through the years. I would like to ask how
In the first part of the BlueWinston Book Advertising Guides, we showed you how can you simplify the creation of keywords and ads for individual books in BlueWinston. This can save you a lot of time when creating and managing campaigns. In this second part, we'll talk about how can BlueWinston automate text
Boosters - an online performance agency led by Martin Bulák and together with Jana Mešťanová they manage Google Ads campaign. The agency focuses on advertising strategies through various platforms, including performance PPC campaigns in Google search.. A problem that we had to solve In the case
