Performics - a global marketing agency focused on performance campaigns. A team of experts from 57 countries that use local knowledge of the markets and with their many years of experience brings great business and marketing results for their clients. The specialists at Performics Slovakia bring not only expertise and a focus on
ANAG - publishing and educational company ANAG has been operating on the Czech market since 1990. It organizes professional seminars and publishes professional publications and magazines. ANAG's products are mainly in the areas of labor, wages, insurance, economics, taxes, accounting, human resources, labor and business law. The problem we
E-shops that sell books can use BlueWinston to automate the following Google search campaigns: Text campaigns for book titles, authors, and special phrases Smart Shopping campaigns for book titles Category text campaigns BlueWinston can greatly simplify Keyword and Ad creation.
If you’ve been advertising on Google or maybe only reading about advertising, you surely came across Google Smart Shopping Campaigns. This advertising structure is fully automated with the sole purpose of bringing you new customers. Smart Shopping now accounts for 40 to 60% of all Google Ads purchases, which is an evidence of how
Samsung - a brand that delivers innovation and TOP products for the home (smartphones, tablets, headphones, smart watches, TVs, washing machines, dryers and accessories). It sells its products through its partners as well as through its own eshop. Starmedia - media agency that focuses on media communication for brands. It
During November we tested a new feature in BlueWinston, namely creating images for the Image Extension. The advantage is that BlueWinston creates one or two images for each product (ad group) to be used for the Image Extension. You can read a more detailed explanation of what Image Extension is here.
Through BlueWinston, you can create product campaigns for Google search. Such campaigns are especially suitable for online stores, as they help advertise hundreds or thousands of products very effectively. In BlueWinston, you can also set how to create keywords and ads for each product in the campaign. Quite often we come across questions
What are Image Extensions? It is an image of a product next to Text Ad shown on Google Search. This way you can engage users more because they can also see what the product looks like. A Text Ad with an image also increases click-through rate (CTR) and therefore leads to higher campaign performance.
We have been working with PPC freelancer Lukáš Král for a while now. He works from Thailand and manages PPC campaigns for Czech and Slovak clients. We asked him how satisfied is he with our PPC tool BlueWinston, how does he communicate with clients over long distances and what it's like to live
