If you are an e-commerce merchant and you want to use our PPC tool BlueWinston, you can get free credit for advertising through Google Ads. What is a Google promo code/voucher? Google Ads promotional codes are codes that provide free credit that can be redeemed in Google Ads. Since
Following the announcement in April this year, Google is making changes for automated bidding strategies. This is to make bidding strategies more transparent. The existing bidding strategies Target Cost Per Acquisition (Target CPA) and Target Return on Ad Spend (Target ROAS) will be able to continue to be used, but they will also be part
Setting up your business is one thing, however when it boils down to advertising, you need to think three steps ahead to maintain and boost your performance. Managing your Google presence manually wouldn’t be the most time-efficient strategy, hence advertisers tend to implement various tools to maintain effective PPC and SEO campaigns. These tools are
How to calculate ROAS? ROAS targeting can be very important for PPC campaigns in Google Ads. It is the metric, that says you, if you are in profit or in lost. The goal of this bidding strategy is to maximize revenue from Ads, but to preserve intended cost-benefit ratio. In product ads every conversion
The publishing house C.H.Beck is a leading provider of professional legal information. C. H. Beck’s offer includes specialized publications dedicated to lawyers, tax advisors, HR departments, public administration, as well as legal trainees and students. The challenge we’re facing in digital marketing is to reach specific target groups with precision and to accurately serve
Pneumatiky-brno.cz is an e-shop that deals with car tires and batteries in the Czech Republic. This e-shop serves the company only as a secondary sales platform. As far as profits are concerned the most significant thing for the company is the service and replacement of tires in the spring and autumn seasons.
As part of the new update to BlueWinston, we bring you several new features that will simplify your operation and functionality of BlueWinston: 1. Script for excluding poorly performing keywords, based on a margin from the total value of conversions BlueWinston works with a new variable! It is used in scripts and
We are constantly improving our BlueCinston PPC tool with new functions and options. In this new article, you can read about the new features we added in Update 1.77.25. 1. Removing Low search volume keywords We bring you a new feature that works on all campaigns in your entire BlueWinston account. When
