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About Vanesa Zaludkova

Global Account Manager and Marketing Manager for BlueWinston. I enjoy dynamic work where I can fully leverage my communication skills, creativity, and attention to detail. In my free time, I love savoring good food, traveling, and especially spending time with my dogs.

P.Max Optimization ROAS: Google and Microsoft Ads Performance Max Labelizer

What is P.Max Labelizer, and why is it unique for P.Max campaign optimization? Our P.Max Labelizer is an advanced tool for automatically labeling and optimizing products in Performance Max (P.Max) campaigns, based on historical performance data. The goal is to reduce budgets for unprofitable products, boost the profitability of top-performing ones, and enhance the

Update new features in BlueWinston

We recently enhanced the BlueWinston tool with several new features and a more user-friendly interface. The goal of these updates is to make the campaign creation process more efficient and faster. The added features are designed to help users create more effective campaigns, while the new interface offers smoother and easier navigation. Our aim is

Global Launch of P.Max Campaigns in Microsoft Ads

As of March 5th, Performance Max campaigns are globally available within Microsoft Advertising (previously in open beta). This new type of campaign, also known as P.Max, provides you with the opportunity to utilize cutting-edge artificial intelligence for efficient management of your campaign. What are Microsoft Performance Max campaigns?