The title is what searching people first notice on a text ad. A text ad consists of three headings.

The description includes details about the product or service and a unique selling argument (USP) that tells you why a customer should click on you. A text ad consists of two headings.

The URL presents the destination address of the site. The display URL may look different from the destination URL to be attractive to the user’s eye and tells you where the user will go on the web. The URL is made up of the domain and path that you can change.

We use extensions in your ad to provide more information about your product or business. The more information you provide to your visitors, the more likely a user is to click on your ad.

Do you have fast product delivery? Let your potential customers know. With this information, you will become more competitive and so help users make purchasing decisions.

Let people know what to do if they are interested in your product or service. Include your CTA in the ad to tell potential customers how to get your product. For example: register, buy now, call us, etc.

Check where your ad links. If customers don’t find what they’re looking for, they’re more than likely to leave the site.

Feel free to experiment with multiple variations. Try creating multiple different ads and track their results. Change the text or words. Find which generates the most conversions from your ads.

Try to use keywords with high search content. Think about how customers can search for your product, or you can use a keyword planner.