Can’t buy nothing for koronas on e-shops

Just a week ago all of this seemed like a distant dream that only matters to the Far East. Today the problem is present here and everybody is coping with it as they can. Even ecommerce field. COVID-19 is a pandemic like none of us ever witnessed and we can’t predict how big it will grow. Only time will tell, and we can only predict based on what we already know. Shops everywhere are closed (with a few exceptions). People can get out of their homes as they please, but it might change very quickly. There is chaos, panic, fear in the country, people don’t know what to do. Usual shopping in malls is unacceptable. However, thanks to e-shops, shoppers can buy stuff online. What we can’t buy personally will be delivered to us online. From this perspective it can seem that ecommerce found something “good” in this situation.

How does ecommerce fight Corona?

It adapts and uses everything available. This situation can be to some degree compared to holidays, especially Christmas, when e-shops are stopping their ad campaigns and therefore there are less subjects in bidding. What does that mean? Cost per click goes down. That’s why we need to watch the situation closely and adapt to every change. You can optimize bidding or max budget for the best campaign performance. What was set a month ago doesn’t apply now. So, if you do business in a specific segment (like groceries, drugstore goods and some services), don’t be afraid and take advantage of the current situation.

How to proceed when you have nothing in stock?

Just be cool. Our clients cancel campaigns and lower budgets as well. The reasons are two opposite sides: e-shop owners either no not have goods in stock or they simply can’t ship all the orders on time. Does this question have answers? Yes, it does. It’s transparency and information. We are all humans and we understand why this is happening. The goods come in later? Let your customers know in advance on your web or social media that it will be delivered a bit later. Or call directly someone, if their order can’t be shipped on time. Explain.

What to do with free capacities

It can’t be denied that some segments will not do as well as others. Sitting and doing nothing is not the answer. Do something you have been postponing for a long time – updating your goals, improving your business plan, look into your marketing or do something good for your business.

Be responsible

Some people take these as an easy way to get rich. Don’t let your lust for money ruin your reputation. One example of how NOT to do it is Slovak travel Agency BUBO, that encouraged wealthy people to travel somewhere far and hot. Thanks to responsible businessmen and businesswomen a project called Who will help Slovakia was created, that provides help for those in need.

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About the Author: Simona Pavelkova

Account Manager and aspiring PPC specialist at BlueWinston. I like to learn about newest information about ecommerce business and Google Ads.