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free until January 1, 2026 - absolutely no cost!When creating successful advertising campaigns, proper budget management and expenditure are key. Just as we previously outlined the topic of spend limits in Google Ads, today we are discussing its application within the Microsoft Ads platform. In this article, we will look at the limits for “spend” in Microsoft Ads and ways to effectively
One of the challenges of digital marketing is to find a balance between efficient use of advertising budgets and achieving optimal results. The key items that affect the success of ad campaigns are the Google Ads spending limits. These limits determine the maximum amount you are willing to invest in Google Ads campaigns. As
E-commerce in France continues to grow in popularity. In 2023, it ranked seventh in the global ranking of e-commerce markets. According to the ECDB platform, it is expected to further increase by 4.6% in the coming years. Several factors support this growth. The prevalence of mobile technologies, a broader range of products, and
We often see advertisers having problems with Bad Words in Google Ads since they don’t provide a direct tool or feature that automatically identifies "Bad Words" in their ads. This way they have to do it manually and if an e-shop has for example 5000 products, this process can last for weeks or even
What is the difference between "Bad words" and "Forbidden words" The terms "Bad words" and "Forbidden words" in the context of Google Ads are often used interchangeably, but there are subtle differences in their interpretation and application: Bad Words: This term is
Google and Microsoft Ads are two significant advertising platforms in the pay-per-click (PPC) advertising realm, each with its unique features and audience. While it may be tempting to apply a universal strategy to both platforms, it is essential to realize that separate optimization of campaigns for Google and Microsoft Ads is necessary for maximizing
We often receive questions about the dynamic parameter {param1:price} and how it works in product text ads. In this article, we'll explain what it is, how it works, and the benefits it brings to your product text campaigns. Ad example First, we need to clarify in which
Be part of the success of new and innovative online advertising solutions BlueWinston.com, a renowned expert in the field of online marketing and a long-time Microsoft Ads Channel Partner, announces the launch of its new and unique integration for the automated creation of product ads and unique Performance Max campaigns
Microsoft Ads is in most of the EU a brand new platform that advertisers are still getting used to. Most of the advertising market is being held by Google and Microsoft is steadily growing. Currently, as we all know, the most performing campaign type in Google Ads is Performance Max, but Microsoft Ads doesn’t
This month (September 14) we attended the Eshopista event, organized by the Czech marketing agency Acomware, and we bring you news and recommendations regarding finances for e-shops. The topic of the event was Financial management of e-shops, which is a fundamental topic in e-commerce in 2023, because we see sales declines in several
