Add CTA buttons and online support that should be able to respond to site visitors 24/7. The problem arises when a visitor on the web is disoriented, unable to find what he is looking for, or has questions that no one can answer. For these cases, online chat or at least CTA buttons referring to a telephone or email contact should be available. A visitor who is not paid attention and remains ignored leaves the e-shop almost immediately. We recommend running Livechat only if you can respond.

Implement a remarketing strategy that targets site visitors who have previously viewed one of your products or performed any other microconversion. These visitors should be given special attention and reminded of the products they have viewed. This increases the chance of returning to your site even with a previously deferred purchase.

Post product reviews on your e-shop that are best added directly below the product the customer is viewing. You can also publish reviews and real experiences of your customers in a separate category, but make sure that it is visible to the website visitor. Good experience will help convince the consumer to buy the product and it will speed up his decision-making process.

Increase traffic to your site by writing a blog. However, make sure that the topics are related to the products you offer. Thanks to interesting articles that will attract visitors, you will keep their attention for longer time and after reading you should motivate them to buy the product you mention in the article. This content is easily distributed on social networks. It is the company’s communication on social networks that builds social trust in its customers and can convince them that you are the right choice for them.