CTR

The Click-through rate represents the number of clicks on an ad and the number of impressions of said ad.

The success of your campaign lays in a high click-through rate. It also affects the quality score of your campaign in Google Ads and the amount of money you will pay after someone clicks on your ad on the search result page.

(The total clicks on an ad) / (total impressions) = click-thourgh rate

The final number represents the percentage of users who saw your ad and then proceed to click on it.

This means high amount of people who saw your ad clicked on it as well.

CTR is an important KPI in evaluating quality scores with your campaigns.

High quality score improves your position in SERP or it helps is stay on the same position for less money.

If you want to reach a high CTR, there is no ultimate guide. Average CRT affects especially what you sell and to whom you are selling.

Think about this scenario: you have an ad for something you sell. Someone sees your ad and is interested, so they click on it and when they are on the landing page, they find out the ad doesn‘t reflect what they were promised. So they close your webpage. This happens several times and when you check your CTR in Google Ads, CTR is really high and you are happy that your campaign is doing so well.

But in reality, you are paying for something that gives you nothing in return.

Consider this:

The goal is not to have the highest CTR at every cost. The important aspect is that you have a high CTR with relevant keywords with the highest conversion rate.

The higher the CTR, the better the quality score. This is one of successes of quality ads and a healthy Google Ads account. So how to achieve tempting and clickable ads?