Before, our product campaigns had 23.52% CoS, now it is 7.54% CoS (Cost of Sales). %ROAS jumped from 425.12% to 1326.60% (by 901.48%) thanks to Product ads automation PPC tool for Google Search called BlueWinston.com!

AQT.sk is a distributor of professional photo and video technology and a professional partner of CANON and NIKON in Slovakia. In addition to products, it also offers the cleaning of DSLRs, lens calibrations, free and paid photo workshops.

AQT.sk is the first client of Effectix.com – an online marketing agency we approached BlueWinston with, and we are glad to have done so. Product campaigns and keywords, in the way BlueWinston generates them, make no sense to be created manually. We have agreed with our client short before to reduce the number of advertised products and CoS as well. We needed a tool that will make the manual part for us and we will keep working with the creative and long-term strategy.

The assignment was to create unique campaigns for each product that meets certain conditions. To this, of course, also relevant keywords. Set up budgets, automatic rules for bidding, campaign pausing, keywords… This all took just aprox three hours. Several times per day the automat runs through our product feed and updates the product list, automatically creates related keywords and adjusts the prices. We have saved a lot of time that we can use to create other strategy and push the client forward.

We have been cooperating with Effectix for several years now and have been content with their results. If they say that BlueWinston is a tool that will help us, we totally believe them. We can see the improvement in our account. Besides, many people who have seen the PPC ad on the internet, comes to shop directly to us.