Responsive Search Ads (RSA) that Google has beta-tested for almost a year, are finally available to all advertisers and all languages. Moreover, there are two new tools to make your work even more efficient. Through machine learning, RSA formulates relevant and effective messages for your potential customers. From up to 15 headlines and 4 descriptions,
It is up to you whether you will profit from your ad, or if it is just an unnecessary waste of money. There are many settings that will significantly affect your ad´s performance. But no doubt the most important of these is the text you promote your product with. Writing an ad copy may seem
To ensure fair competition when creating ads on Google, Google has created advertising policies that must be followed by all sellers using the service. This is a set of rules that aims not only to comply with the law, but also to create a functional, trustworthy, safe, and enjoyable experience for Google users. As an
Recently, we announced that Google will remove the average position during the year and replace it with new metrics. It was removed from Google Ads by September 30th, 2019. The average position will be replaced by the two metrics we reported in our older blog. – Search top impression rate and Search absolute top impression rate. According
Google Merchant uses your product feed to create Shopping ads. A quality product feed is the basis for the success of your Shopping ads because it contains all the product information that will be used to create an ad. Let’s see how you can customize it for the best results. For successful advertising on Google
What is Google Ads? In case you don’t know what is Google Ads, pay close attention to this part of the article. Because only then you can understand why you need a Google Ads account. Google Ads is here to help your business. As it says in the name, it is an advertising program from
Google has come up with a number of automated solutions in recent years. If you previously wanted to manage your Shopping campaigns, you couldn’t avoid the time-consuming and demanding prioritization of campaigns, product groups, bids, or keywords. Thanks to Smart Shopping campaigns, you will no longer need to do any of this. What are
Introduced on Google Marketing Live 2019 in May this year, Gallery Ads is a new, visually interesting advertising format for your products. The beta version is available to advertisers in 11 languages but soon will be available in many others. Why should you care about this format? Gallery Ads, inspired by Facebook carousel ads (or multiple
In our previous blog, we've introduced to you keyword matching options in Google Ads. This is the setting in which you define what search queries will make your ad run. Now, we will focus on the strategies you can use with this setting to get the most out of it. Correct use of keyword matches affects
