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Case studies

Bluewinston Succesful Case Studies

Check out the results that our Bluewinston clients have achieved thanks to product ads automation in Google Search

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campaigns for a specific location
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Happypets.ro | Increase conversion value by 38.55% with BlueWinston campaigns
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Autovybava.sk | How to have a better overview in campaigns
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Happypets.ro | Increase conversion value by 38.55% with BlueWinston campaigns
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TV Shopping retailer achieves over 800% ROI with Google Shopping
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TV Shopping retailer achieves over 800% ROI with Google Shopping
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Hartes.sk: Year over year profit increase 441% from PPC
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Orange: 30% decrease in CPA amongst device sales
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Case study Audioteka: Blue Winston campaigns with CTR over 10%, hundreds of conversions and longterm ROI 500%
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BlueWinston reduced CoS by -30% on campaigns in Google Ads for PVMsystem
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How to Automate PPC Campaigns for 350,000 Products?
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Product text ads automation brought stable CPA in Google Ads
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Ferex.sk achieved +437% ROI and 0,24€ per click thanks to Blue Winston
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Case study BodyWorld: +7% turnover from Google Ads, 3,46% conversion rate
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Boosted sales via google search automated software for product performance ppc - AQT
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Other case studies

Knihy pre každého logo

www.knihyprekazdeho.sk Segment: books Number of product campaigns: 9 Number of eligible products with eligible keywords: 5881 (48% of total products) Total number of products in campaigns: 12279 Eligible keywords vs. total keywords: 25285 / 182073

CTR (%) Avg. position Avg. cost per click Avg. Cost / Conv. Conv. rate ROI (%)
3.72 % 1.9 0.11 EUR 5.13 EUR 2.17 % +27.4 %
sugar and cotton logo

www.sugarandcotton.com Segment: cute clothing & accessories for cute people Number of product campaigns: 1 Number of DSA-P campaigns: 1 Number of eligible products with eligible keywords: 77 (47% of total products) Total number of products in campaigns: 163 (targeted with DSA-P campaigns) Eligible keywords vs. total keywords: 212 / 542

CTR (%) Avg. position Avg. cost per click Avg. Cost / Conv. Conv. rate ROI (%)
4.63 % 1.9 0.78 USD 9.32 USD 8.35 % +109.1%
exxpozed logo

www.exxpozed.de (.com in creating process…) Segment: outdoor sports, fashion and accessories / equipment Number of product campaigns: 8 Number of product-group campaigns: 8 Number of DSA-P campaigns: 6 Number of eligible products with eligible keywords: 5881 (48% of total products) Total number of products in campaigns: 12279 (targeted with product-group & DSA-P campaigns) Eligible keywords vs. total keywords: 101398 / 155433

CTR (%) Avg. position Avg. cost per click Avg. Cost / Conv. Conv. rate ROI (%)
2.78 % 2.2 0.32 EUR 12.99 EUR 2.43 % +38.1%
pneumatiky.sk logo

www.pneumatiky.sk Segment: tires and wheels Number of product campaigns: 6 Number of product-group campaigns: 11 Number of DSA-P campaigns: 1 (targeted on 2394 products) Number of eligible products with eligible keywords: 8066 (37% of total products) Total number of products in campaigns: 21834 (targeted with product-group campaigns) Eligible keywords vs. total keywords: 212 / 542

CTR (%) Avg. position Avg. cost per click Avg. Cost / Conv. Conv. rate ROI (%)
16.74 % 2.4 0.18 EUR 14.63 EUR 3.72 % +46 %
lacne-baterie.eu logo

www.lacne-baterie.eu Segment: batteries for notebooks & AC adapters Number of product campaigns: 25 Number of DSA-P campaigns: 1 (targeted on 147 products) Number of eligible products with eligible keywords: 1313 (19% of total products) Total number of products in campaigns: 6866 Eligible keywords vs. total keywords: 3364 / 104225

CTR (%) Avg. position Avg. cost per click Avg. Cost / Conv. Conv. rate ROI (%)
19.46 % 1.0 0.24 EUR 3.74 EUR 4.45 % +22.4 %
amino z logo

www.aminoz.com.au Segment: Bodybuilding, Fitness & Health supplements Number of product campaigns: 8 Number of product-group campaigns: 10 Number of DSA-P campaigns: 4 (targeted on 5029 products) Eligible products with eligible keywords:3620 (40% of total products) Total number of products in campaigns: 8982 (targeted with product-group campaigns & DSA-P campaigns) Eligible keywords vs. total keywords: 6470 / 397864

CTR (%) Avg. position Avg. cost per click Avg. Cost / Conv. Conv. rate ROI (%)
2.13 % 2.8 0.78 EUR 27.3 EUR 2.29 % +12.2 %

Product performance campaigns

CTR (%) Avg. position Avg. cost per click Avg. Cost / Conv. Conv. rate ROI (%)
3.08 % 2.5 0.8 EUR 32.9 EUR 2.46 % +4.4 %

Product-Group performance campaigns

CTR (%) Avg. position Avg. cost per click Avg. Cost / Conv. Conv. rate ROI (%)
1.85 % 2.8 0.63 EUR 29.4 EUR 2.13 % +10.2 %

DSA-P performance campaigns

CTR (%) Avg. position Avg. cost per click Avg. Cost / Conv. Conv. rate ROI (%)
2.96 % 2.7 0.78 EUR 33.1 EUR 2.04 % +7.9 %
centrumkolies.sk logo

www.centrumkolies.sk Segment: Wheels Number of product campaigns: 6 Number of product-group campaigns: 11 Number of DSA-P campaigns: 3 (targeted on 45328 products) Eligible products with eligible keywords: 362 (0,8% of total products) Total number of products in campaigns: 45328 (targeted with product-group campaigns & DSA-P campaigns)

CTR (%) Avg. position Avg. cost per click Conv. rate Actual %ROAS Minimum %ROAS Change in %ROAS
8.74 % 1.4 0.21 EUR 0.93 % 2614 % 400 % 6

Product performance campaigns

CTR (%) Avg. position Avg. cost per click Conv. rate Actual %ROAS Minimum %ROAS How much increase
13.42 % 2.0 0.19 EUR 0 % 0 % 400 % -1

Product-Group performance campaigns

CTR (%) Avg. position Avg. cost per click Conv. rate Actual %ROAS Minimum %ROAS How much increase
15.45 % 1.3 0.22 EUR 1.06 % 2673 % 400 % 6

DSA-P performance campaigns

CTR (%) Avg. position Avg. cost per click Conv. rate Actual %ROAS Minimum %ROAS How much increase
4.45 % 1.4 0.20 EUR 0.65 % 2538 % 400 % 5
Naplnedotlaciarni.sk logo

www.naplne-do-tlaciarni.sk Segment: ink & laser toners, catridges Total conversions: 5574 x Number of product campaigns: 20

Eligible products with eligible keywords: 6227 (98% of total products) Total number of products in campaigns: 6392

CTR (%) Avg. position Avg. cost per click Conv. rate Actual %ROAS Minimum %ROAS Change in %ROAS
11.86 % 2.4 0.27 EUR 4.43 % 799 % 125 % 5
dr.max lekaren logo

www.drmax.sk Segment: Apotheke, medicaments Total conversions: 6589 x Total revenue: 191167€ Number of product campaigns: 5 Number of product-group campaigns: 3

Eligible products with eligible keywords: 6846 (44% of total products) Total number of products in campaigns: 15636 (targeted with product-group campaigns campaigns)

Dr. MAX Sumarizácia prípadovej štúdie
telefonica o2 logo

www.o2.sk Segment: Mobile / Smart phones, Provider Total conversions: 787 x Total revenue: 21032€ Number of product campaigns: 124

Eligible products with eligible keywords: 122 (60% of total products) Total number of products in campaigns: 203

O2 Sumarizácia prípadovej štúdie
pomocnik.sk logo

www.pomocnik.sk Segment: garden & garage tools Total conversions: 513 x Number of product campaigns: 1 Eligible products with eligible keywords: 569 (95% of total products) Total number of products in campaigns: 599

Prípadové štúdie štatistiky
car computer exchange logo

www.carcomputerexchange.com Segment: car electronics, modules Total conversions: 3113 x Number of product campaigns: 34

Eligible products with eligible keywords: 1389 (56% of total products) Total number of products in campaigns: 2457

Segment: travel agency, booking, agency iFocus.sk Total conversions: 2939 x Number of product campaigns: 2

Eligible products with eligible keywords: 229 (79% of total products) Total number of products in campaigns: 291

Súhrn štatistík prípadovej štúdie
Bosch-sk logo

www.bosch-sk.sk Segment: Bosch power tools Results from only 1 running product campaign with 548 eligible products!

Sumarizácia prípadovej štúdie

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