There are countless platforms in digital marketing that can help increase your brand’s visibility and reach new audiences. Microsoft Advertising is Microsoft’s online advertising platform that allows advertisers to place ads on search engines like Bing, Yahoo and AOL, as well as on various partner websites.
Although Microsoft Ads is a powerful tool, there are many myths about it that can hinder its potential. What are the most common myths that can hinder your success?
First Myth – The Microsoft Ads platform does not bring as much profit and efficiency as the Google Ads platform
Since Google is often considered the primary tool for digital advertising, many retailers assume that Microsoft Advertising will not generate enough profit and that their return on investment will be lower. The lower competition in Microsoft Ads compared to Google Ads often results in cost-per-click (CPC) and cost-per-acquisition (CPA) being much more profitable on Microsoft Ads. With lower costs, less competition for conversions, and less aggressive auction processes, advertising on Microsoft Ads can be as or more effective than on Google Ads.
Second Myth – If you use Google Ads, you don’t need Microsoft Ads because Microsoft Ads is exactly the same as Google Ads
Using other advertising platforms does not negatively impact your success in Google Ads. By advertising in Microsoft Ads, you are not competing with yourself, you are just expanding your reach. Of course, the same people can see both ads. However, this doesn’t have to be a negative, because by doing so you are reinforcing your brand in their mind. But in general, you’re reaching different people through different mediums.
One of Microsoft’s main advantages over Google is the scale of its network. The Microsoft Network includes, for example, an operating system, a search engine, a corporate social platform (LinkedIn), gaming (XBOX and Activision acquisitions), a news publisher, a browser or a retail media platform.
Third Myth – Microsoft’s search engine is only used by older people and has almost no audience
It is generally believed that only older and less savvy people will use their computer’s default browser. This means that they are less likely to search for products or shop online. However, demographic data from Microsoft shows that up to 73% of users are under 45.
Microsoft má po celom svete prístup k 14,7 miliarde mesačných vyhľadávaní na počítačoch a oslovuje 208 miliónov používateľov, ktorí používajú vyhľadávanie na počítači a ktorých nemožno dosiahnuť prostredníctvom Google.
Fourth Myth – Microsoft Ads is expensive
Compared to Google Ads, Microsoft Ads can be more cost-effective because there is less competition for some keywords, which can lead to lower cost-per-click (CPC) prices. If you’re interested in the cost per click and effective use of your budget in Microsoft Ads read our article Microsoft Ads spend limits: Ways to Achieve Optimal Results.
Fifth Myth – Bing Ads only work for B2B and Microsoft does not support remarketing ads
People believe that only B2B ads work well in Microsoft Ads. This belief is completely false. Using Shopping Ads within Bing Shopping is an effective way to leverage Microsoft Advertising to boost your campaigns. These campaigns can be optimized to increase profitability and growth, making them an excellent choice for e-commerce businesses.
Companies of all types use remarketing ads to reach potential customers more effectively and improve the performance of their campaigns. Microsoft Advertising users can effectively use RLSA (Remarketing Lists for Search Ads) to attract previous visitors back to their website. Using the UET (Universal Event Tracking) tag that is placed on your site, remarketing lists are created based on visitor behavior.
Last Myth – Importing campaigns from Google Ads to Microsoft Ads is complicated
For advertisers who already have campaigns in place on Google Ads, the idea of switching to Microsoft Ads may sound like a daunting task. However, Microsoft Ads offers simple tools to import campaigns directly from Google Ads, making the migration process very simple and hassle-free. This means you can start using Microsoft Ads without having to set everything up from scratch.
Conclusion
Microsoft Advertising is an effective tool for advertisers who want to expand their reach and reach a diverse audience. This platform offers lower competition and a wide range of advertising options. With the ability to reach new audiences, Microsoft Ads is a great tool that can complement your marketing efforts and bring you significant results. So don’t be discouraged by the myths that can hinder your success.
If you’re interested in the Microsoft Ads platform, read our blog about the benefits of Microsoft Ads and what’s new for advertisers.
