What is the difference between GAds PMax and BW PMax?

Performance Max campaigns in Google Ads give you the ability to promote products or services across the entire Google network through a simple, easy-to-manage campaign. Today, we’re going to take a look together at the benefits of Performance Max campaigns created with BlueWinston.

Google Performance Max campaigns complement all forms of ads and use advanced algorithms to automatically optimize campaigns, allowing businesses to maximize ROI. Across bidding, budget optimization, audiences, creative, attribution and more, PMax leverages Google’s artificial intelligence. They create ads based on the creative, audience signals, and your goals. PMax will give you broader reach and higher conversion value compared to traditional keyword-based search campaigns.

Google PMax reaches potential customers on Google’s platforms – Content Network, Google Discover, YouTube, Gmail and Maps.

Using Performance Max campaigns will give you benefits such as:

PMax campaigns are ideal if you have specific advertising and conversion goals, such as increasing online sales or acquiring leads. At the same time, you’re looking to maximize campaign performance without limiting yourself to specific advertising channels. If all of the above points apply to you, you should consider campaigns that allow easy access to all of Google’s advertising platforms within a single campaign. We have an article on how to optimize Performance Max campaigns on our blog that will definitely help you if you decide to go for this kind of campaigns.

There are several benefits to using BlueWinston to create Performance Max campaigns. Let’s take a look together at how you can make your Pmax campaigns even better:

BlueWinston offers advanced filtering so you can select a smaller portion of your products to advertise. Within the advanced product filtering using Asset Groups, you have the ability to create multiple categories such as t-shirts, sweatshirts and jackets. You can use multiple filters at the same time to sort your products, for example category + brand + price. Furthermore, you can filter products by price or by margin. For example, all products priced between 20 € and 30 € or 10% margin and advertise products that have a margin between 50 € and 100 €. By taking advantage of advanced filtering, you will get higher efficiency Performance Max campaigns.

BlueWinston uses two types of scripts to optimize Performance Max campaigns. You can choose a script to automatically pause low-performing products. For example, you can set it to automatically pause if a product spends more than 20% of its price. Conversely, you can set the script to automatically increase the budget when the campaign performs well.

By using filters, you can identify underperforming products that have seen a lot of clicks but no conversions. You then have the option to pause products either individually or in bulk based on the filters you choose.

At BW, we will provide you with accurate results of Performance Max campaigns. In the Reports section you can see the number of clicks, campaign spend, number of conversions, %CTR, conversion value, %ROAS and CPA.

In conclusion, Google Performance Max campaigns are a powerful tool for maximising the performance of your online ads across the Google network. However, if you’re looking for a way to optimize your campaigns even further and get better results, BlueWinston brings several advanced features such as product filtering, optimization scripts, and easy product pausing. These features allow for more accurate campaign management and better ROI. On our blog, you will find a tutorial on how to create Performance Max campaigns in BlueWinston. Combining PMax campaigns with BlueWinston will give you the flexibility and efficiency you need to achieve your business goals.