Winter Season with Google Ads

The upcoming Black Friday and Cyber 5 season (the five days including Black Friday, Cyber Monday, and others) represents one of the most important opportunities each year for e-shops to maximize their revenue. According to Statista, as many as 68% of all shoppers plan to make their purchases ONLINE during Black Friday. For this reason, e-shop owners must expect increased traffic to their websites year after year, and it is essential to prepare them in advance for the well-known “shopping fever.”

Source: Queue-it

In general, the foundation of any good preparation is being informed – in our case, INFORMED about your customers. Therefore, increase the efficiency of your marketing by focusing on their purchasing behavior specifically during the holiday season. During particular times of the year, buyers behave differently, and their mindset shifts through various stages, where they can be classified as deliberate buyers, deal-seeking buyers, or determined buyers who remain loyal to their decisions.

Thoughtful shoppers begin making purchasing decisions well before the key holiday days arrive. In practice, this means that as many as 59% of them already know what they will buy in December. Most of them claim that making the right purchasing decision requires more effort nowadays, which is why they conduct their research and make decisions well in advance.

The key is to have quality data and accurate conversion tracking. Establishing a solid foundation for measurement, such as through enhanced conversions or confirming “consent mode,” will not only allow you to take full advantage of AI-powered campaigns during the season but also to optimize your advertising spend.

Shoppers in this phase are waiting for the right price, constantly monitoring discounts and promotions, while conducting their market research in advance. To effectively reach them, it’s important to optimize your campaigns at least 4-6 weeks before the peak of the season.

To effectively reach determined buyers, stand out with high-quality creatives and ensure that your Google Merchant Center feed contains accurate data for Google AI. These customers shop throughout the entire period, with half of their holiday purchases occurring after Cyber 5.

To reach loyal buyers who continue shopping even after the holidays, it’s crucial to maintain high advertising budgets. These customers often purchase not only for others but also for themselves, taking advantage of gift cards, while click costs (CPC) tend to be lower during this period.

The Black Friday and Cyber 5 season offers e-shops immense potential to boost their revenue. The foundation of success lies in the timely and thorough preparation of marketing campaigns, utilizing advanced Google Ads tools supported by artificial intelligence, and strategically targeting different customer segments. Whether it’s deal hunters or loyal customers, properly set up campaigns can dramatically increase your conversions and deliver the desired results.

With over 15 years of experience in the market, BlueWinston specializes in automating Google Ads campaigns, with the potential to take them to the next level, even during the busy Christmas season. Designed for efficient management of product and dynamic search campaigns, it is the ideal solution for e-shops looking to increase the visibility and sales of their products. Thanks to advanced algorithms and simple integration with various platforms, we are capable of creating targeted campaigns that deliver measurable results.

However, remember that thorough preparation takes time. Contact us as soon as possible, so we can launch your winter campaigns not only on time but also with maximum impact.